Category: 5 Faves & a Dud

5 Faves & a Dudlululemon

My Tinfoil Hat Theory re: lululemon’s Sweat Collective Updates & How the Influential Marketing Landscape has Changed

This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short... the game has changed.