Thanks to COVID, none of us will be running the Seawall this summer. For a while the question has been “but what about the Showcase store?”
Well, we have our answer. Runner or not, EVERYONE gets a chance to snag SeaWheeze gear this year. Upload will be one week from today, 8/11/20.
We're super stoked to be sharing this virtual experience with our community as a whole, and there's a limit of 10 items per day, per profile. We're excited to see what special gear you'll choose for the virtual run party. If you have any other questions, we're just a DM away! https://t.co/6GM8fHhFAd
— lululemon (@lululemon) August 4, 2020
IMHO, registered runners should get first crack. In years past, lululemon has attempted (and failed) to keep it to runners only. Stravagate from this spring wasn’t the first time they thought that just emailing a link and expecting people not to share it was going to work.
Also, if you just searched “SeaWheeze” on the site the day of the anticipated upload, the merch would pop up for anyone, before the emails even hit inboxes. There was no cross-referencing or cancellation of orders by people who weren’t registered for the race.
This year they’re not even trying. One could argue they’re being more inclusive, my opinion is that they aren’t event trying, and that’s sad. Every other aspect of the SeaWheeze experience has always been an above and beyond effort to improve the in-person experience. The e-commerce side has always been a weak link, because they never quite figured out how to keep the exclusive gear just that… exclusive.
I’ll be surprised if the website doesn’t crash next week. Anyhow, here are screen grabs of the teaser video.
Given with how the spring has gone with sellouts/restocks and general inventory FUN… I plan on rolling into Tuesday with an itchy trigger finger and a lot of popcorn. 🍿🍿🍿
What are everyone’s thoughts?
SeaWheeze 2020 Preview: Women’s Gear
SeaWheeze 2020 Preview: Men’s Gear