Lululemon’s Selfcare Line is Coming This Spring

Natural beauty seems all the rage lately, and lululemon is no one to sit on the sidelines and let someone else take their piece of the pie on a lifestyle offering that their core demographic is SUPER into lately. (I’m looking at you, all you people gushing all over my instagram feed about Beautycounter.)

The Lululemon Selfcare products were first announced and test launched in Chicago & Toronto back in October. By the sounds of it, we are all going to be able to get in on the action at some point later this spring. ICYMI or have completely forgotten about it already, here’s your refresher in lulu’s new products that want to keep you, well, fresh.

Lululemon Selfcare: the Lineup

Anti Stink Deodorant

An aluminum-free spray that relies on witch hazel & zinc for bacteria/odor control and uses a macadamia nut-derived base, as opposed to silicone.

Basic Balm

Think of Basic Balm as a lululemonized Burts Bees: it’s a lip balm that contains organic beeswax, shea butter, jojoba seed oil, and coconut oil.

Sweat Reset Face Moisturizer

I admit my skincare knowledge is little more advanced than a teenager that knows not to go to bed with makeup on, so I’m gonna copy pasta the explanation of this product here because maybe it means more to you than it does to me:

“We created this weightless and breathable gel moisturizer with a Tri-Active formula aimed at addressing three key athletic problems: rehydrating from loss of moisture, calming & cooling hot to touch skin and deep cleaning of sweat, dirt & oil”

and

“ElfaMoist AC works with keratin (skin protein) to keep water tightly bound in the skin resulting in hydration. Menthyl (an alternative to menthol, which can cause irritation) provides a cooling sensation. While green & brown algae work in conjunction to keep pores clean.”

…ok?

No Show Dry Shampoo

I’m lucky as a blonde that most dry shampoo hides pretty easily in my hair, but I know brunettes are none so lucky without a darker formula. Lululemon’s version claims to hide in all hair colors, using a “natural starch derived from tapioca and non-whitening rice powder” to get the job done.

I’ll be curious on the price points, I haven’t been able to find anything that lends any more detailed intel on the release date than ‘late spring’, but I have a feeling that seeing that the test market period is over, we will all be able to order these products soon.

Spray deodorant does not appeal to me, but I’m always game for a new dry shampoo, even though Drybar’s formula and I are very happy together. Oh, and lip balm. Can never have too much lip balm.

If I had to guess prices, I’m thinking they’ll want $12-18 for a lip balm and $25-35 per deodorant/shampoo/moisturizer. If anyone reads this and has seen these in said test markets – let us know what kind of $$$ these products will cost you, and more importantly, what they smell like 😂

13 comments

  1. I’m not sure why Lululemon is going in this direction. While I will pay stupidly high prices for great quality leggings that make my butt look good, I have no interest in paying Lululemon prices for skincare I can easily find elsewhere.

    • I’m also curious. The test market must have gone well for news outlets to be announcing a launch date – but then again I have to wonder if the chosen test markets are more profitable areas where people will buy it just because it’s got the lulu logo on it. 🤷🏼‍♀️

  2. This whole thing has seemed bizarre from the first announcement. Why go in a totally different direction and compete with companies that have been doing this for a long time? I’m not really interested based on what I’ve seen so far, but I’ll read the reviews!!

    I’m skeptical this will do well.

    • I feel like a release like this should have been done during the holidays when families and significant others of lulu fans scratch their heads and pick up something “reasonably” priced for the lemonhead in their life.

      Feels a little like throwing spaghetti at the wall and seeing if it sticks, but I really can’t have an opinion on the products until I can do a real scratch & sniff 😂

      • Good point! I could totally see my husband being like, “Look at this cool new Lulu product I found for you!”

        I agreed on the scratch and sniff! I am intrigued on the scent since it’s not mentioned. I’m probably going to be disappointed if there’s no lemon in there, haha!

  3. I love skincare but this is such a fail for me and way too gimmicky. Why would your face cream need to be cooling? There seems to also be a lot of excess packaging for the lip balm if it also comes in that tube.

    • You know what also surprised me? For being so environmentally and naturally concerned… two of the four products are aerosols.

      Do you know of anyone who has seen/used these products in real life? 🤔

  4. Nope, nope, nope. I wouldn’t give this stuff a second look if I saw it sitting on a table in the store. But this isn’t all that surprising of a move given Calvin McDonald’s prior experience at Sephora.

  5. This is so bizarre to me. Unless the products are far and away better than anything I could get at Sephora (or Whole Foods or Target, for that matter), I can’t see myself ever considering them. I feel like they’re the sort of thing we’ll be seeing in the outlets in six months.

    • That’s quite possible, I feel like the demographic with $$$ to burn at lululemon also has deep enough pockets to already have a quality line of beauty products in their vanity cabinet. Once I find a product or shade that works for me, the only way I’m switching or trying something new is if said favorite product is discontinued. ☠️

  6. I can’t imagine purchasing anything but I’ll at least address the cooling moisturizer idea. I have dry and sensitive skin that when i get hot and sweaty turns beet red/flushed. After I shower, I need to put on moisturizer but my face is still red. IF this product does what it says and cools the face it would make it much easier to appear back in public looking put together instead of flushed (make up can not hide that flush until I cool all the way down). If it isn’t launched at Mother’s Day i’ll be surprised – that is the second holiday where families scratch their heads and look for something reasonable at LLL

    • Good call on the Mothers Day timing – you’re definitely right about the head scratching for gifts!

      If lululemon knows what’s good for them they will make sample sizes available. Testers in the store aren’t really useful when you’re considering a product to use immediately post workout. I imagine these products will be pricey and not everyone’s skin reacts the same, it would be a shame for people to waste $ on a full size only to end up unhappy.

What Do You Think?