Miscellany

Oh Hey: Under Armour Sportswear

Welcome to a new type of irrelevant post, that I’m dubbing “Oh Hey”. I won’t sit here and promise weekly (or even monthly) installments, but whenever I randomly feel like it, I’m going to post about things that have captured my attention in the world that sometimes won’t have a direct correlation to lululemon or CrossFit. Why? Because it gives me an excuse to play ‘fashion show’, and/or share things that I think you may find as cool/useful/interesting as I do.

So this week, it actually kind of sort of has to do with lulu – I recently found out that Under Armour is making a move to establish themselves into the athleisure space with Under Armour Sportswear, a design concept similar to lululemon lab. With a job that requires me to be in a cubicle one week, and outdoors in the elements the next, I’ve got a broader work wardrobe than most.

While I don’t own any lab pieces, lululemon’s &Go capsules have always been good to me, from sweaty speedways to rainy stadiums, and office weeks in between. If UA had made this type of clothing circa 2012, I’d have been all over it like white on rice.

Below are some highlights of the new UAS Women’s collection. My first attempt at describing the overall vibe of the lot is… some hip, some hop, some solid, some rogue Ralph Lauren.

Oh Hey: Under Armour Sportswear

THE BASICS (For Women)

DOWNTOWN: Women’s Flowy Short Sleeve Crew

WEEKENDER: Women’s Tailored Jersey Track Pants

PRIME: Women’s Short Sleeve V-Neck

EXCURSION: Overnight Duffel

DOWNTOWN: Women’s Modal Crew

UNIQUELY UA

ELEMENTAL: Women’s Port Windbreaker

DOWNTOWN: Grid Graphic Modal Crew

RUGBY: Women’s Pleated Dress

This dress is funky. Just a tad too short and a tad too schoolgirl for me to wear to the office, but I still appreciate the preppy/edgy style. (lulu lookalike: there is none.)

WEEKENDER: Women’s Academy Blazer

My top gripes about blazers in general are the thicker fabric and complete lack of shoulder stretch. While the price point on this is too steep for me ($299!), I’d love if some brand out there would take a stab at a breathable, stretchy blazer that still maintains its structured look throughout the day. A girl can dream.

ELEMENTAL: Women’s Camo Cropped Trench

Pieces like this are a bit confusing to me. Some pieces (and the prices) lead me to believe that UAS is looking at active young professionals as their target demographic, this is not one one of them.

FIELDHOUSE: Women’s V-Neck Sweater

ENDURANCE: Women’s Jersey-Lined Pants

Again, the items shown above are only a sampling of the styles available across the entire Under Armour Sportswear line. Having a footwear segment of their business, there are also boots & shoes available as part of this new line, along with gloves, hats and scarves.

Further Reading re: Under Armour Sportswear

Given that UA has already been making hunting and golf gear for years, they were already halfway there on the route to creating these more structured pieces. Therefore, this doesn’t come as a complete surprise. Athleisure isn’t going anywhere, and I’m happy to see that brands known for function and durability are finally getting involved in everyday clothing. Not everyone works inside in a controlled climate, and many offices have scrapped the traditional suit & tie for more relaxed, casual dress codes.

Comfortable people = happy people = productive people. Welcome to the table, Under Armour. I’m happy to see you here.

Categories: Miscellany

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10 replies »

  1. If a blazer is what your eye is on. Check out Olivia Moon from Nordstrom. At a price point of $58 (on sale) you can’t beat it. Comfortable and stretchy. I have a grey/black mini polka dot one from last years half yearly sale. I love it.

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  2. I don’t have much UA stuff because I’m not a fan of the logo placement. I’ve been wanting them to come out with more subdued stuff for awhile. My two boys have lots of under armor stuff, and I keep buying it because it washes and wears like iron. They are 5 and 7 and are hard on clothes – the track suits don’t shrink, fade, or snag. My younger son has items that look new and my older son wore them like crazy and handed them down. And, I wash them in hot water and throw them in the dryer. Same goes for the tees and base layer pieces. If the sportswear line holds up like their kids stuff, I’m all in. Hope they carry it at Dicks Sporting goods, so I can try it!

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    • The only reason I don’t wear my stockpile of UA anymore is because of the 15 extra lbs I’ve been carrying around since ditching Les Mills for CrossFit. Any and everything I have from UA holds up incredibly well, I’m right there with you in praise of their quality!

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